Case Study — Brand Campaign
Maybell India
Thiru Onam Tales
Maybell India needed more than a seasonal sale. They needed a campaign that felt like a love letter to Kerala - one that could make the audience stop scrolling and feel something.
We built the entire Onam campaign from scratch: the logomark, the content calendar, the creative direction for reels, and a grid strategy that alternated between heritage storytelling and interactive commerce.
Sequel
Oct 16, 2024
Oct 16, 2024
Sequel
We shaped the brand architecture and visual language — delivering strategic branding and high-impact creatives that established a distinct, recognisable presence
ANM Classes
Nov 10, 2024
Nov 10, 2024
ANM Classes
Gave ANM a feed worth following shoots, posts, and social that make the grind to CA feel like a journey worth sharing
Sterren Beer
Nov 10, 2024
Nov 10, 2024
Sterren Beer
Worked on the shoot execution and on-ground coordination. Supported in bringing the visual direction to life during production. Focused on capturing clean, high-quality brand visuals.
Maybell
Nov 10, 2024
Nov 10, 2024
Maybell
We took Maybell through Onam, Margazhi, and Mother's Day, directing shoots, shaping the visual identity, and writing copy that hits. Captured Indian ethnicwear with the elegance and authenticity. Our top video? 1.5 million views.
Job Crush
Nov 10, 2024
Nov 10, 2024
Job Crush
Managed end-to-end social media, from ideation to execution. Built relatable, conversation-driven content for job seekers. Focused on storytelling that reflects real interview experiences
Geetham
Jun 7, 2026
Jun 7, 2026
Geetham
Art direction and Food styling. Ideated, and crafted different environments for the food to look appealing, for reels, and menu photos.
MAYBELL
Nov 16, 2024
Nov 16, 2024
MAYBELL
We took Maybell through Onam, Margazhi, and Mother's Day, directing shoots, shaping the visual identity, and writing copy that hits. Captured Indian ethnicwear with the elegance and authenticity. Our top video? 1.5 million views.
GV Prakash
Nov 16, 2024
Nov 16, 2024
GV Prakash
Designed the complete creative visuals for GV Prakash concerts crafting stage graphics and promotional materials that matched the scale, emotion, and musical grandeur of the live experience.
The Forge
Apr 10, 2025
Apr 10, 2025
The Forge
From first sketch to final pixel, ideation, logo, branding, website, and the welcome letter that greets you at the door. With custom Baggage tags, tote bags, notebooks we crafted an entire brand world from scratch.
STRUM
Apr 6, 2025
Apr 6, 2025
STRUM
Created stunning investor pitch decks built with creative strategy, and storytelling that made the business case as beautiful as the idea itself. Everything needed to walk into a room and leave with a yes.
Geetham
Apr 6, 2025
Apr 6, 2025
Geetham
Art direction of how the brand colours andnother looks should feel.
ICE
Jul 1, 2025
Jul 1, 2025
ICE
End-to-end creative partner for ICE Network branding, content, shoots, and social media that give climate action a voice worth amplifying
D Imman
Jul 1, 2025
Jul 1, 2025
D Imman
Designed the complete visual world for D. Imman's FETNA concerts, from stage graphics to promotional posters. Every frame built to hold the weight of his music.
What Maybell needed.
"Make Onam feel like a moment, not a marketing push."
A campaign identity from scratch. No existing visual language to work with for the season. We needed to build the “Thiru Onam Tales” brand mark, colour world, and tone of voice from the ground up. Heritage that doesn’t feel dusty. Maybell wanted to reference Kathakali, Theyyam, Vallakali, Kasavu - but through a lens that felt modern, editorial, and shareable. A grid that tells a story AND sells. The Instagram grid had to alternate between deep narrative posts and interactive commerce content - two different reader modes, one cohesive aesthetic. Reels that create anticipation. Before the campaign launched, we needed to build genuine curiosity. No product. No date. Just a feeling - and a question.
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